Dana Classic Fragrances has announced the release of its newest fragrance, Love’s Rainforest. Love’s Rainforest is a clean, natural and contemporary scent that is formulated to appeal to the environmentally conscious consumer. All of the packaging including the bottles and caps are manufactured using recycled materials. In addition, a portion of the proceeds from the sales of the Rainforest items will be donated to rainforest preservation.

The initial offering for the Rainforest line will be comprised of a 1.5 oz. Body Mist and a 2.5 oz. Body Spray. Other items will follow shortly.

Dana Classic Fragrances, Inc. plans to support the new launch with television, radio and print ads as well as a social media marketing effort including Facebook and Twitter updates and contests.

Love’s Rainforest products were made available in stores August 1st, 2010.

Dana Classic Fragrances, Inc. is known for the many fragrance brands that it has produced over the years including English Leather, British Sterling, Tabu, Chantilly, Canoe and others.